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Case study codi

Creating a cutting-edge AI build agent for experimentation

Codi Logo
Codi AI build agent for experimentation

Technologies

The tech stack we used to build this project

Kubernetes logo

Kubernetes

OpenAI logo

OpenAI

LangChain logo

LangChain

Anthropic logo

Anthropic

TypeScript logo

TypeScript

Docker logo

Docker

Project summary

TopFlight created Codi, our own AI build agent for experimentation. Drawing on hundreds of real-world A/B tests, we turned specialist engineering expertise into a product that helps product, CRO and development teams build working variations from prompts, ready for review and export.

The problem

The problem

Good hypotheses were stuck in backlogs. Every experiment competed for scarce engineering time, slowing learning and delaying potential revenue gains. Teams had the testing platforms and ideas, but lacked the capacity to get enough experiments built.

The challenge

The challenge

Build an AI product that understands real websites and the engineering behind reliable experiments. Codi needed to handle dynamic pages, changing states and complex interactions, while producing editable code that fits existing testing platforms and approval processes.

The services

The services

We shaped the product around delivery bottlenecks, refining workflows through internal use and customer pilots. Live-page context, agent orchestration and TopFlight’s experimentation SDK are combined to generate and refine variations, backed by browser-based checks and repeatable benchmarks that assess behaviour, build quality, speed and AI costs. We delivered a desktop application, a browser sandbox and an API for partner integrations.

The result

Over 200 production experiments have been built with Codi, delivering immediate speed to market for the teams using it. Adoption has been led by enterprise-focused experimentation agencies, alongside a paid API integration with a testing platform partner, giving Codi both standalone and platform-integration routes to market. TopFlight turned its delivery expertise into reusable product IP and a growing commercial offering, bringing experiment building directly into enterprise teams’ workflows. More ideas become working variations in hours rather than weeks, while review and release stay firmly under the team’s control. Codi demonstrates TopFlight’s ability to take an AI product from concept through engineering and real-world use to commercial adoption at scale.

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