Case study optipilot-ai

Supercharging ideation with a custom built AI-powered tool for our clients

Technologies

The tech stack we used to build this project

Open AI

Vue

TypeScript

Node.js

Docker

Tailwind

Project summary

We built OptiPilot to help our clients speed up and improve the process of generating high-quality experiment ideas. Designed as a smart AI idea generator for experimentation teams, OptiPilot uses a fine-tuned GPT to turn web analytics, goals, and context into structured test hypotheses, all delivered through a lightweight Chrome Extension.

Contact

The problem

For many of our clients, coming up with new A/B test ideas can time-consuming. Ideation is often ad hoc, and lacks the benefit of accumulated experimentation knowledge and data. While general-purpose AI tools like ChatGPT offer some support, they don't have the domain-specific understanding or formatting to generate credible test specs out of the box. We saw an opportunity to build something better; a custom tool that could generate tailored test ideas informed by experimentation best practices and client-specific context.

The challenge

We needed to create a tool that was simple to use but powerful in output, capable of understanding a page's goals and generating informed suggestions to improve conversion rate. The extension had to be self-contained, privacy-conscious, and easy to run without onboarding friction. We also had to manage Chrome Extension limitations, handle OpenAI's streamed API outputs via a secure proxy, and ensure all outputs could be turned into clean, client-ready documentation. The user interface had to remain intuitive and fast, despite the technical complexity under the hood.

The services

We designed and delivered the OptiPilot MVP as a Chrome Extension, using Vue.js on the frontend and Node.js for a backend proxy service that interacts with OpenAI. The extension collects qualitative and quantitative data from users, captures a screenshot of the relevant page, and sends this to our AI system for idea generation.

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