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Case study vacationer-dubai

How a cutting-edge booking engine boosted Vacationer Dubai's sales by 45% in two months.

Vacationer Dubai Logo
Vacationer Dubai booking engine interface

80%

increase in online sales

58%

increase in organic search traffic

42%

increase in property views

Technologies

The tech stack we used to build this project

Vue logo

Vue

TypeScript logo

TypeScript

Kubernetes logo

Kubernetes

Node.js logo

Node.js

Docker logo

Docker

Statsig logo

Statsig

Digital Ocean logo

Digital Ocean

Project summary

We partnered with Vacationer Dubai to deliver a booking engine connecting travellers with luxury properties across Dubai. The platform launched in just six weeks and was built with experimentation in mind, synchronising property data in real time and integrating analytics to test, understand, and optimise user behaviour. This project marked the beginning of an ongoing partnership where we've seen significant increases in revenue and sales through A/B velocity.

The problem

The problem

Previously, Vacationer Dubai were relying on Airbnb and Booking.com to manage their bookings. They needed a reliable, user-friendly booking engine that reflected their luxury brand image and streamlined the booking process for their customers. Additionally, they required end-to-end API and payment integrations with Hostaway as well as their other property management systems. They also needded a comprehensive data analytics suite to gain insights into user behaviour and improve the customer experience.

The challenge

The challenge

Vacationer Dubai needed to launch a high-performance booking engine at speed, while integrating real-time property data from platforms like Hostaway. The platform had to be scalable to support rapid growth and increasing traffic, while also providing a robust analytics foundation to track user behaviour and optimise the customer journey.

The services

The services

The platform was built with Vue.js and Node.js, running on Kubernetes to support scalable, high-throughput booking traffic. Real-time property synchronisation via web sockets enabled reliable bookings across multiple providers and flexible property management. Designed for experimentation from day one, the platform is continuously optimised through analytics-led insights, A/B testing using Statsig where we delivery 4 experiments per month.

The result

The new booking engine delivered immediate results, enabling Vacationer Dubai to secure their first direct bookings and reduce reliance on platforms like Airbnb and Booking.com. Ongoing A/B testing has since driven significant increases in conversion and sales, contributing to sustained growth in direct traffic and bookings. The platform is supported by a fully automated backend integrated with property management systems, giving the Vacationer team a single interface to manage properties and bookings while continuously optimising performance.

Testimonial

"Completely turned things around!"

TopFlight Digital came in and completely turned things around for us. As a holiday home company in Dubai, we're in a super competitive market, and we needed a booking engine that not only looked great but also worked hard behind the scenes. They picked up where a half-finished site was left off, cleaned up the chaos, and started building something from scratch that finally feels right for our brand and audience.

They've helped us define our brand's identity, optimise everything for guest experience, and handle all the tech too - experimentation, Google Analytics, you name it! One of our biggest requirements was making sure that our website could fully integrate with our property management software. Not only did they manage that, but they also communicated directly with that dev team and handled everything for us!

Even with the time zone difference, they're always quick to respond and happy to jump on a call. It honestly feels like they're part of our in-house team. We genuinely appreciate their professionalism, attention to detail, and dedication to getting things done right.

Highly recommend them to anyone looking for a digital partner who truly delivers. TopFlight Digital doesn't just live up to their name; they've helped our website take off.

Portrait of Harison Moore

Harison Moore

CEO of Vacationer Dubai

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