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Early stage products

The process

Visual representation of the product development journey from beginning to completion
BEGINNING
Early stage products path
ONWARD
1-3 weeks

Define and validate

  • Identify market opportunities, validate ideas, and user demand.
  • Map out core features with wireframes and prototypes.
  • Gather early feedback through user testing and competitor benchmarking.
4-8 weeks

Build and test

  • Develop a high-fidelity interactive prototype for hands-on testing.
  • Conduct usability sessions to refine UX and functionality.
  • Build early Minimum Viable Experiments (MVEs) to test market demand.
4-8 weeks

Launch and measure

  • Build and launch Minimum Viable Products (MVPs) to test in market
  • Track behavioural insights, retention metrics, and adoption rates.
  • Optimise based on data-driven findings before committing to full-scale development.
3-6 weeks

Scale and adapt

  • Evaluate MVP results and refine the growth roadmap.
  • Integrate scalable solutions to support future expansion.
  • Use predictive analytics and automation to prepare for long-term success.

Mature products header pathway
Mature products
Mature products header pathway

The process

Visual representation of the product development journey from beginning to completion
CONTINUING
Early stage products path
ONWARD
2-5 weeks

Analyse and benchmark

  • Use heatmaps, customer journey mapping, and behavioural analytics to identify opportunities.
  • Set performance KPIs based on engagement, conversion, and retention.
  • Develop a custom experimentation roadmap to drive measurable growth.
Ongoing

Experiment and optimise

  • Scale A/B testing using our rapid delivery framework.
  • Use feature flag testing and rapid iterations to accelerate experimentation.
  • Rapidly iterate and embrace product experimentation to drive continuous growth.
Ongoing

Automate and expand

  • Create effective personalisation strategies based on your user data
  • Embed a culture of experimentation engineering excellence in your product teams
  • Levarage the power of AI to scale experimentation and personalisation
Ongoing

Innovate and future-proof

  • Rapidly bring innovative ideas to life with our lightning fast delivery framework
  • Launch MVPs rapidly for quick market validation
  • Enter new markets at speed with minimal risk and maximum agility

Case studies

AI-powered ideation case study
Discovery

AI and technology

AI-powered ideation

Our clients had a need to power their ideation process with AI. We built OptiPilot AI, a tool scans that a webpage and consumes various data formats to generate hypotheses for A/B tests.

Establishing engineering excellence in experimentation case study
Centre of excellence

Digital experimentation agency

Establishing engineering excellence in experimentation

We’ve been partnered with Creative CX for over two years, accelerating their experimentation delivery across multiple enterprise clients. By bringing rapid A/B testing development and solid engineering standards, we’ve helped scale their experimentation output and improve test quality across squads.

Empowering engineering excellence in innovation case study
Centre of excellence

Warranty & insurance

Empowering engineering excellence in innovation

Over a three year partnership, we've brought rapid engineering delivery into Domestic and General to allow them to innovate and experiment at scale across all their core journeys

Delivering a cutting-edge booking engine case study
Speed to market

Hospitality and real estate

Delivering a cutting-edge booking engine

We partnered with Vacationer Dubai to deliver a booking engine connecting travellers with luxury properties, launching in six weeks with syncronised bookings and real-time analytics.

Optimising education processes using modern tech and AI case study
Speed to market

Education

Optimising education processes using modern tech and AI

We partnered with Learning DNA to modernise their core services, replacing manual workflows with a streamlined, secure digital platform built for scalability and future growth.

Delivering a veterinary mobile app at speed case study
Speed to market

Pet care

Delivering a veterinary mobile app at speed

Previously struggling to gain traction, we took over The Net Vet app and delivered a working MVP in 3 months, transforming a stalled project into a successful launch before handing back over to the team

What our clients say

Discover how we've helped our clients achieve their goals

"Completely turned things around!"

TopFlight Digital came in and completely turned things around for us. As a holiday home company in Dubai, we're in a super competitive market, and we needed a booking engine that not only looked great but also worked hard behind the scenes. They picked up where a half-finished site was left off, cleaned up the chaos, and started building something from scratch that finally feels right for our brand and audience.

They've helped us define our brand's identity, optimise everything for guest experience, and handle all the tech too - SEO, Google Analytics, you name it! One of our biggest requirements was making sure that our website could fully integrate with our property management software. Not only did they manage that, but they also communicated directly with that dev team and handled everything for us!

Even with the time zone difference, they're always quick to respond and happy to jump on a call. It honestly feels like they're part of our in-house team. We genuinely appreciate their professionalism, attention to detail, and dedication to getting things done right.

Highly recommend them to anyone looking for a digital partner who truly delivers. TopFlight Digital doesn't just live up to their name; they've helped our website take off.

Portrait of Harison Moore

Harison Moore

CEO of Vacationer Dubai

"Elevated our technical capabilities"

TopFlight have been an invaluable extension of our team over the past two years. As an experimentation agency, speed and quality are everything and TopFlight consistently deliver both. Their rapid delivery framework and deep engineering expertise have enabled us to build and deploy A/B tests at pace, without compromising on quality. Their developers are embedded directly into our squads and have become a trusted, high-performing part of our operation.

Since bringing them in, we’ve significantly increased the volume and complexity of A/B tests we can deliver, while also establishing a much stronger development culture. From robust engineering standards to reliable delivery processes, they’ve helped elevate our technical capabilities across the board.

Portrait of Mark Pybus

Mark Pybus

CEO of Creative CX

"Delivering impactful experiments"

TopFlight have been a crucial part of our experimentation success. Their ability to rapidly develop high-quality client-side tests using Optimizely and feature flags has significantly increased our testing velocity across key user journeys. Over the past three years, they’ve worked closely with our product teams and developers to deliver impactful experiments that have directly contributed to sales performance.

Portrait of Product Manager

Product Manager

Domestic & General

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